Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Summary: "Once upon a time, brick-and-mortar video stores were king.
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